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DATA WALLS TO REDUCE FAKES

An immersive public art and data experience tackling substandard and falsified (aka "fake") medicines in Nigeria.

Launching in 2026 | 📍 Nigeria | Currently seeking project partners and funders 

Project Overview

The Problem

Substandard and falsified (SF) medicines are a critical but often invisible public health threat.

  • In Nigeria, up to 1 in 5 antibiotics are estimated to be substandard or falsified.

  • SF medicines contribute to treatment failure, antimicrobial resistance (AMR), and avoidable deaths.

  • People in low-income and informal communities are most at risk — yet are often excluded from top-down interventions.

  • There's no consistent platform to capture what the public understands, believes, or experiences when it comes to medicine quality.

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A.I Generated Visual Mock-up of a Data Wall

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Our Solution

  • Data Walls to Reduce Fakes transforms public murals into digital health engagement tools that:

  • Educate communities on how to spot fake medicines

  • Collect anonymous, location-specific insights

  • Bridge gaps between public awareness and policy action

  • These murals use QR codes + Augmented Reality (AR) to unlock mobile-accessible content — visual stories, data tools, and quick surveys — co-created with the very people affected by this issue.

The Augmented Reality (AR) Experience

Scan a Data Wall with your phone to access:

  • What is a fake medicine? — Plain-language definitions with examples

  • Stories from the community — First-person accounts of lived experiences

  • How to spot fakes — Practical tips like checking packaging, spelling, expiry dates

  • Anonymous surveys — Where do you buy your medicine? Have you seen fake drugs?

  • Live data dashboard — Visualised insights shared publicly to drive better interventions

Design & Community Engagement

  • Murals will be co-designed with local artists, youth advocates, and health experts

  • Placed in high-footfall areas (markets, transit hubs, near clinics)

  • Supported by trained Community Champions who promote mural engagement and help sustain impact

  • Messaging is multilingual, visual, and tailored for low-literacy and digitally marginalised users

What We’ll Deliver

  • By the end of the pilot phase, we aim to:

  • Install murals in at least 5 key locations across Lagos

  • Collect over 20,000 anonymous surveys

  • Launch an open-access dashboard with geo-tagged insights

  • Produce a report and policy brief sharing findings with regulators and health agencies

  • Scale the model to other regions and public health challenges

GET INVOLVED

Get Involved

  • We’re seeking partners in:

  • Public health and AMR strategy

  • Creative and tech industries

  • Community engagement networks

  • Philanthropy and sponsorship

Ways to support

  • Sponsor a mural

  • Collaborate on data or outreach

  • Host an AR data walk in your community

  • Fund the pilot to help us launch in 2026

Join the Movement: Get Involved with Data Walls to Reduce Fakes Whether you're a researcher, creative, community advocate, funder, investor or health professional, we’d love to hear from you. Fill out the form below to express your interest in partnering, sponsoring, or supporting the Data Walls to Reduce Fakes project.

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